Giving Credit (and Hat Tips) Where Credit is Due

In yesterday’s New York Times, David Carr reports that at South by Southwest this week, more than one person is talking about the importance of giving credit to creators of content on the web.  In his article, he mentions two approaches that were announced at the annual festival: the Council on Ethical Blogging and Aggregation and the Curator’s Code.  The former is a committee whose goal is to create practical, common sense “best practices” for linking, summarizing and aggregating content on the web.  The Curator’s Code is focused on crediting “information discovery” and provides symbols on their website that can be used to attribute direct (“via”) and indirect (“hat tip”) discoveries.

It’s a positive sign that people are recognizing the importance of crediting creative content and it’s origins, especially at an event dedicated to engagement.  To that end, we would suggest a third model as the best way to go about it, NewsRight.

In a speech to the Media Institute last month, president and CEO of NewsRight David Westin called this time a “golden age for news” – there are more ways to consume news than ever before, and Americans have a strong appetite for news.  News aggregators, he says, are useful tools that are “here to stay” – which is why there needs to be a business model that can ensure that quality, original content can be produced and ultimately distributed in a fair way.

Formed in 2011 by the Associated Press, NewsRight is supported by more than two dozen news media companies who want to ensure that web stays a convenient and reliable source for quality news reporting and original journalism, but also want to make sure those who invest in creating content are able to do so.  NewsRight offers easy rights licensing for over 900 digital news outlets ensuring that quality news can be found on any number of platforms, while giving credit to those who invested time and resources into creating it.

By embedding code into articles, authors and publishers can track where their works are being used, and decide if that use is acceptable as is, or approach the site with an offer to license the material.  NewsRight also offers innovative ways to expand aggregation, making content easily searchable and accessible and offering analytics about who is reading it.  Authors and publishers are able to see where their work is being distributed, and have a say in how it is being used, creating a practical solution that is pro-aggregation but also provides a sustainable foundation for journalism in the digital age.

To learn more about NewsRight, visit them on the web